7 Things You’re Doing Wrong on LinkedIn

Linkedin is now rwoven into every professional`s working life, and it is becoming more important to understand exactly how to utilize it to further your career and/or help your business grow.

Such things as belonging to the right groups and providing your expertise and insight on Linkedin Answer could bring in clients, partners, and new job opportunities. Read the full article to see what Tom Searcy says are the seven things you are doing wrong on Linkedin.

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SAP’s CIO: You’re Putting Your Executive Career at Risk if You’re Not Social

Having a social and transparent presence both on the web and in real life are becoming increasingly important for executive careers. As SAP`s CIO has demonstrated, being social through Social Media Sites and allowing yourself to be more transparent to clients and partners is becoming an important key to success.

For becoming more social on the web, SAP`s CIO Oliver Bussman recommends that you start by opening Twitter and Google+ accounts, since this is were most business oriented people are found.

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Tips 1-3: What is SEO? An introduction

1. What is SEO, and how Search Engines work
SEO stands for Search Engine Optimization. Search engines do not automatically recognize that your site. They must “index” your site first, which involves finding it and recording it in their archive. SEO techniques are aimed at letting search engines “know” your website is out there and what your site is “about”.

When someone uses a search engine, they enter a “keyword phrase”. The search engine then uses a complex algorithm to query their archive for webpages with this keyword phrase. The search engine presents these webpages on the “Search Engine Results Page” (SERP).
SEO is the process of creating your site so that the search engines can index it properly, and making your web site come up as high as possible on the SERPs for the keyword phrases you are targeting.
PLEASE NOTE: Google is still the primary search engine for most people – by far the largest and most efficient one as well. These articles use “Google” synonymously with “search engine”. The SEO techniques here will improve your site presence in Google and all other search engines.
2. HTML: Get to know it!
The most important concept to understand in SEO is to understand how Hyper-Text Markup Language (http://en.wikipedia.org/wiki/HTML) works. HTML tags are the building blocks of your website. Web browsers use your site’s HTML to create the visual “web page” that you see when you access your website through the web browser.
IMPORTANT: For your website to be optimized for the search engines, your website content must use the appropriate HTML tags.
3. Learn how to view the source code of your website!
In order to know if the HTML of your website is optimized for the search engine you must know how to examine your web pages. The easiest way to do this is to “View Source”. This is a function built into all web browsers that lets you look at the raw HTML source code of any web page.
To view source in Google Chrome, right click on any page and select “view page source.”
For how to view source code in Internet Explorer 9 click here
For how to view source code in Firefox click here

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Location Based Marketing (LBM)

You have heard of SEO, SNS and SMM, but what about LBM?

There is now another way to use mobile technology and Social Networking to market your product and/or services. Location Based Marketing (LBM) in its entirety is actually made up of four separate components; Location-based services, Near-field communications, Bluetooth Marketing, and Location-based Advertising. When these four components of LBM are used correctly, many companies have found improvements in customer loyalty, experience, buzz, repeat sales, brand loyalty, and drive.

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