7 Things You’re Doing Wrong on LinkedIn

Linkedin is now rwoven into every professional`s working life, and it is becoming more important to understand exactly how to utilize it to further your career and/or help your business grow.

Such things as belonging to the right groups and providing your expertise and insight on Linkedin Answer could bring in clients, partners, and new job opportunities. Read the full article to see what Tom Searcy says are the seven things you are doing wrong on Linkedin.

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SAP’s CIO: You’re Putting Your Executive Career at Risk if You’re Not Social

Having a social and transparent presence both on the web and in real life are becoming increasingly important for executive careers. As SAP`s CIO has demonstrated, being social through Social Media Sites and allowing yourself to be more transparent to clients and partners is becoming an important key to success.

For becoming more social on the web, SAP`s CIO Oliver Bussman recommends that you start by opening Twitter and Google+ accounts, since this is were most business oriented people are found.

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Location Based Marketing (LBM)

You have heard of SEO, SNS and SMM, but what about LBM?

There is now another way to use mobile technology and Social Networking to market your product and/or services. Location Based Marketing (LBM) in its entirety is actually made up of four separate components; Location-based services, Near-field communications, Bluetooth Marketing, and Location-based Advertising. When these four components of LBM are used correctly, many companies have found improvements in customer loyalty, experience, buzz, repeat sales, brand loyalty, and drive.

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