
Having a social and transparent presence both on the web and in real life are becoming increasingly important for executive careers. As SAP`s CIO has demonstrated, being social through Social Media Sites and allowing yourself to be more transparent to clients and partners is becoming an important key to success.
For becoming more social on the web, SAP`s CIO Oliver Bussman recommends that you start by opening Twitter and Google+ accounts, since this is were most business oriented people are found.